I was commissioned to do this poster for FinishTheRide, a non-profit in Los Angeles whose mission is to make the streets of Los Angeles safe for bikers, runners and others that share the roads with cars. The event is a large 7-part marathon to raise money for the cause.
I was asked to do two posters for the event as there are two different publics: Cyclists and non-cyclists. There are also two separate logos for these publics. I used the elements of the two brands while still keeping the overall template consistent.